AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps in Latin America: Q1 2023 Performance
Discover the performance trends of the top 5 beauty retail apps in Latin America for the first quarter of 2023, including their weekly downloads and active users.
In the first quarter of 2023, the top 5 beauty retail apps in Latin America showcased varied performance metrics, as tracked by Sensor Tower. Here’s a detailed look at their weekly downloads and active user trends.
SEPHORA: Maquiagem e Perfumes saw a significant fluctuation in weekly downloads throughout the quarter. Starting with 12.8K downloads in the last week of December, the app peaked at 16.4K in the first week of January and maintained an average of around 13K downloads per week. Active users showed a steady increase, rising from approximately 123K at the beginning of the quarter to nearly 138K by the end of March.
IPSY: Personalized Beauty experienced moderate download numbers, starting at 645 at the end of December and reaching up to 671 by the end of March. Active users for IPSY increased steadily from 4.3K to 5.3K over the same period.
Perfumerías DRUNI maintained a consistent download rate, beginning with 402 downloads in late December and reaching 519 by the end of March. The app's active user base also increased from 2.7K to 3.6K during the quarter.
Nykaa – Makeup/Beauty Shopping had a more erratic download trend, starting with minimal downloads of just 2 in late December but spiking to 2K by the end of March. Active users showed a marked increase, from 133 at the beginning of the quarter to 1.6K by the end of March.
Nykaa Fashion - Shopping App also showed fluctuations in weekly downloads, beginning with 28 in late December and peaking at 250 in late February. Active users data was not available for this app.
These trends highlight the varying degrees of engagement and popularity among the top beauty retail apps in Latin America. For more insights and detailed analysis, visit Sensor Tower.
